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Global macro trends such as the rising cost of capital, supply chain challenges, and eroding trust in public institutions, play a large role in how businesses make decisions and plan for future business activities. This March, the Enactus Forum is hosting leaders from two global businesses to share how they incorporate these trends into their forecasting.
The Enactus Forum is a 6-episode series discussing today’s most pressing business challenges. Each forum consists of an hour-long Q&A with a panel of industry leaders surrounding a specific topic, hosted by our Enactus USA President, Zvia Schoenberg. Enactus Forum aims to serve a wide audience! If you are a young entrepreneur looking for ideas, an Enactus team seeking advice, an Enactus partner wanting insight from industry leaders, or one of our topics simply intrigues you, join us!
Amanda Buonopane – Manager, Innovation Insights & Strategy, Rich Products Corporation
Amanda has 10 years of experience in market research and business insights. She has been with Rich Products for over 4 years and contributes strategic organizational insights, content strategies, trend foresight, consumer sentiment, and more. She currently holds a PhD in Anthropology from University at Buffalo and is persuing her MBA at Niagra University.
Amar Singh – Senior Director, Kantar
Amar leads Kantar’s No. America thought leadership on health and wellness, home improvement, plus is the insights lead on the Canadian market. He creates insights that inform strategic decisions related to key drug, home improvement, discount, convenience, grocery, and digital channels. Amar is a seasoned brand, shopper, and advertising researcher. Before joining Kantar in 2018, he managed consumer insights at a leading CPG brand, which included brand management, packaging optimization, and product innovation. Amar has an MSc in marketing and consumer studies from the University of Guelph in Canada.
Doug Hermanson – Principal Economist, Kantar
Kantar’s principal economist brings more than 10 years of experience in the areas of forecasting and applied economics to Kantar’s Retail, Sales & Shopper practice. He contributes thought leadership and forecasts through Kantar’s consulting offer and syndicated web platform. Doug’s expertise has been featured on Marketplace, Fox Business, and CNBC. He holds an M.S. in economics from The Ohio State University, USA.
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